The fundamental mission of B. Com in Marketing Management is to prepare learners for work in the exciting world of marketing and create an excellent foundation for careers in commerce, retail, advertising and other marketing related fields.

Purpose Of Programme

The fundamental mission of B. Com in Marketing Management is to prepare learners for work in the exciting world of marketing and create an excellent foundation for careers in commerce, retail, advertising and other marketing related fields. This specialized learning programme is unique and designed to equip the learners with necessary skills to conduct market research, data analytics, and interpret consumers data insights to run effective market campaigns, and to satisfy consumer needs and demands. It also develops the learner on marketing strategies, customer value, and effective use of traditional and digital marketing communications platforms to reach customers. While attempting to ensure that a sound theoretical foundation will allow the learners to gain academic expertise and practical workplace skills enable them to excel in marketing management roles.

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Learning Outcomes

By the end of the Course period learners should be able to:

  • Describe methods of communication in the Marketing field and how technology is used effectively and efficiently.
  • Justify how management styles differ from organisation to organisation.
  • Develop a business plan for a small business set up and one for the existing organisation.
  • Demonstrate how integrated marketing communications work in the development of organisations.
  • Employ different Marketing Research approaches.
  • Explore the scope of Integrated Marketing Communication and the use of main promotional tools of advertising, public relations, sales promotion, direct marketing, event marketing and online marketing.
  • Coordinate the planning of public relations activities for the development of strategies, tactics, tools, and resources to manage a range of stakeholder relationships and issues to achieve organizational objectives.
  • Analyze the business need for customer orientation, markets, and target of market opportunities.
  • Apply research knowledge, skills, and competence in relation to marketing.

Enrolment Criteria

Access and inclusion to this Programme will be fair and equal to all applicants from a wide range of learning and work experience. The following are the entry requirements for the BCom in Marketing Management.

1. Best 6 Subjects, 36 Points and above.

2. OVC’s between 31 and 36 Points with supporting documents included.

3. Discontinued OVCs.

4. Reinstatements and Progression

Modules Covered

  • Introduction to Marketing Communications
  • Introduction to Business Statistics
  • Information communication Technology
  • Business Communications
  • ntroduction to Public Relations
  • Public Relations
  • Digital Applications for Electronic Media
  • Customer Relationship Management.
  • Entrepreneurship
  • Marketing Information Systems
  • Direct Marketing
  • Consumer Behaviour
  • Supply Chain Management
  • Social and Intercultural Communications
  • Integrated Marketing Communication
  • Marketing Management
  • Media Studies
  • Business Management
  • Business Law
  • Services Marketing
  • Graphic Design and Arts
  • Green Communication and Marketing
  • Marketing Research
  • International Marketing Management
  • Business Statistics
  • Business Innovation
  • Corporate Governance and Ethics
  • E-Business
  • Brand Management
  • Corporate Communications
  • Strategic Management
  • Project Management
  • Dissertation
  • Industrial Attachment

Career Pathways

  • Community Relations Representative
  • Marketing Management Director
  • Media Relations Manager
  • PR specialist
  • Social Media Manager
  • Spokesperson
  • Marketing Specialist
  • Marketing Manager
  • Public Relations Manager.
  • Marketing Executive
  • Corporate Communications Manager.
  • Marketing and Public Relations Executives.
  • Communications Directors.
  • Marketing Directors.
  • Marketing Consultants.