{"id":8104,"date":"2023-03-22T15:38:42","date_gmt":"2023-03-22T13:38:42","guid":{"rendered":"https:\/\/lbc.ac.bw\/?page_id=8104"},"modified":"2023-03-22T15:45:41","modified_gmt":"2023-03-22T13:45:41","slug":"sc-sm","status":"publish","type":"page","link":"https:\/\/lbc.ac.bw\/?page_id=8104","title":{"rendered":"Sales and Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8104\" class=\"elementor elementor-8104\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af6b936 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af6b936\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44020da\" data-id=\"44020da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-703dc8a elementor-widget elementor-widget-text-editor\" data-id=\"703dc8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Are you planning to \ufb01nd solutions to no need, no money, no hurry, no desire, no trust obstacles? Come and meet us at LBC<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8072e3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8072e3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1e1436\" data-id=\"c1e1436\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd2c4f elementor-widget elementor-widget-text-editor\" data-id=\"5fd2c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Without e\ufb00ective marketing and sales activities, organizations will be out of touch with business.<\/strong> To provides the direction to be<br \/>successful in a wide range of sales and marketing personnel and enhance essential skills and knowledgeable for business personnel,<br \/>entrepreneurs, managers and directors, whether involved in speci\ufb01c elements of sales or selling, dealing with customers, marketing or<br \/>research, this Program provides the path to becoming an e\ufb00ective and valuable sales and marketing professional.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-095deed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"095deed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53d5453\" data-id=\"53d5453\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8068cd5 elementor-widget elementor-widget-image\" data-id=\"8068cd5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"420\" src=\"https:\/\/lbc.ac.bw\/wp-content\/uploads\/2022\/04\/sc__sales-and-marketing-2.jpg\" class=\"attachment-large size-large wp-image-7088\" alt=\"\" srcset=\"https:\/\/lbc.ac.bw\/wp-content\/uploads\/2022\/04\/sc__sales-and-marketing-2.jpg 420w, https:\/\/lbc.ac.bw\/wp-content\/uploads\/2022\/04\/sc__sales-and-marketing-2-300x300.jpg 300w, https:\/\/lbc.ac.bw\/wp-content\/uploads\/2022\/04\/sc__sales-and-marketing-2-150x150.jpg 150w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10d4d49\" data-id=\"10d4d49\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92b9455 elementor-widget elementor-widget-heading\" data-id=\"92b9455\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OBJECTIVE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519a7ad elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"519a7ad\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To equip the participants with selling and marketing skills and guide them as a sales professional. Also assist them to overcome the challenges to create value for the customer and the business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bb531e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bb531e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b94a8c9\" data-id=\"b94a8c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2aad62 elementor-widget elementor-widget-heading\" data-id=\"b2aad62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2e0a113\" data-id=\"2e0a113\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec186e2 elementor-widget elementor-widget-text-editor\" data-id=\"ec186e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"list-features\"><li>Introduction to Sales and Marketing<\/li><li>Professional selling and negotiation<\/li><li>Cost e\ufb00ective promotion<\/li><li>Exhibition selling<\/li><li>Sales presentation skills<\/li><li>Teleshopping sales<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f104fec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f104fec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a79eeae\" data-id=\"a79eeae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab7b1de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab7b1de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826b8d7\" data-id=\"826b8d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-260ce58 elementor-widget elementor-widget-heading\" data-id=\"260ce58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning Outcomes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8027e elementor-widget elementor-widget-text-editor\" data-id=\"2f8027e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By the end of the Course period learners should be able to:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9fca776\" data-id=\"9fca776\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bef9ac0 elementor-widget elementor-widget-text-editor\" data-id=\"bef9ac0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Identify the &#8216;perfect&#8217; customer<\/li><li>Understand the psychology of selling<\/li><li>Close and follow-up sales<\/li><li>Identify evidence of marketing in everyday life<\/li><li>Apply their knowledge on the marketing concept<\/li><li>Describe the role of marketing in building and managing customer relationships<\/li><li>Describe how di\ufb00erent types of organizations, such as nonpro\ufb01ts, consumer<br \/>product (B2C) \ufb01rms and business-to-business (B2B) organizations, use marketing<\/li><li>Explain how marketing creates value for the consumer, the company, and society<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56e59fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56e59fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0be93cb\" data-id=\"0be93cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a78e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a78e02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06e8de8\" data-id=\"06e8de8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d0e362 elementor-widget elementor-widget-heading\" data-id=\"5d0e362\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pedagogy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3865df\" data-id=\"a3865df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a50486b elementor-widget elementor-widget-text-editor\" data-id=\"a50486b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The trainer uses up-to-date training techniques and a variety of training methods, to give<br \/>all participants the best opportunities for learning, including class session, role playing,<br \/>group discussions and tutorials, and problem-solving exercises.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-152df06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"152df06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fbecf5\" data-id=\"9fbecf5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38498a1 elementor-widget elementor-widget-heading\" data-id=\"38498a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who should atttend<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-747d89f\" data-id=\"747d89f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21e95f5 elementor-widget elementor-widget-text-editor\" data-id=\"21e95f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Any public and private enterprise personnel, and those who are interested to learn the sales and marketing skills.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d5b3c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d5b3c1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6b1b071\" data-id=\"6b1b071\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6d43e5 elementor-widget elementor-widget-text-editor\" data-id=\"d6d43e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Duration<br \/>2 Days or 16 hours<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fbd601f\" data-id=\"fbd601f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-74f2edc\" data-id=\"74f2edc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5d6db3 elementor-widget elementor-widget-text-editor\" data-id=\"d5d6db3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 class=\"mb-1\">Call us for more information<\/h4><h6><a href=\"tel:+2673102588\" target=\"_blank\" rel=\"noopener\">+267 310 2588<\/a><\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Post Graduate Diploma in Higher Education is designed to foster a scholarly and professional approach to university teaching, assessment and curriculum design. The PGDHE will provide lecturers with the opportunity to gain an accredited qualification that is comparable to those offered at top universities globally. It will contribute to enhancing the quality of teaching and learning in the university.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6896,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-8104","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=\/wp\/v2\/pages\/8104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8104"}],"version-history":[{"count":5,"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=\/wp\/v2\/pages\/8104\/revisions"}],"predecessor-version":[{"id":8126,"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=\/wp\/v2\/pages\/8104\/revisions\/8126"}],"up":[{"embeddable":true,"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=\/wp\/v2\/pages\/6896"}],"wp:attachment":[{"href":"https:\/\/lbc.ac.bw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}